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Jim Fitts
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Resume
Senior level executive with extensive hands-on experience in business leadership for non-profit and for-profit organizations
Exceptionally strong communication and sales skills
Catalyst for rapid engagement and management of creative and production departments and teams
Proven ability to create award winning design, advertising, public relations, and new media marketing campaigns
Areas of Expertise
Senior level management experience in both traditional and digital media companies
Equally proficient in the conceptualizing, designing, and supervising of all aspects of marketing and public relations materials including catalogs, ads, web sites, blogs, and social media sites
Seasoned expert in hiring, training, and motivating teams
Long-term involvement in numerous business-to-business and fine arts organizations
Fitts and Wolinsky
Fitts and Wolinsky is a partnership with Cary Wolinsky, a National Geographic photographer since 1972 and founder of the Boston University Center for Digital Imaging Arts. Fitts and Wolinsky offers portfolio development expertise for the fine arts photography industry.
2011-Present
Founding Partner
Jim Fitts Consulting
Jim Fitts Consulting is an independent consulting firm providing brand strategy, product strategy, and creative direction for business-to-business and consumer firms.
1998-Present
Founder
Avenue, Inc.
Avenue, Inc. is a marketing and sales strategy company. Clients engage Avenue for a comprehensive approach to building and communicating their brands via large-scale, long-term projects that are integrated across a variety of channels and media.
2010-2010
Executive Creative Director (full time contract)
Responsible for management of creative services department, creative direction on primary accounts and contributing to new business initiatives.
Representative Clients: ST Residential, Clarke, Marbles, and World Wildlife Fund
Photographic Resource Center at Boston University
For over 30 years, the Photographic Resource Center at Boston University has been the premier association of its kind in New England representing more than 1,200 fine arts and commercial photographers, educators and photographic equipment manufacturers and suppliers.
2006-2009
Executive Director
Responsible for overall management of highly successful nonprofit arts organization.
Center for Digital Imaging Arts at Boston University
The Center for Digital Imaging Arts at Boston University offers extensive career oriented education and training in the digital arts fields of Photography, Digital Filmmaking, Graphic and Interactive Design, Recording Arts and 3D Animation
2006-2009
Teacher and lecturer
Teaching and lecturing for classes in digital design and photography.
Euro RSCG 4D
Euro RSCG 4D is the world's largest direct and digital agency network. The parent company, Euro RSCG, is a unit of Havas the world's sixth-largest communications group with 233 offices worldwide.
2005-2005
Creative Director (full time contract)
Responsible for managing the Boston Creative Services
department.
Hands-on creative director and designer responsibilities on primary accounts
Responsible for recruiting and managing Boston creative staff
Initiated and developed numerous creative services department processes and procedures
Responsible for developing and presenting agency creative services materials in new business development initiatives
Representative Clients: New Balance, Pitney Bowes, Harrah's, Symantec and Lexmark
Monster Worldwide
Founded in 1994 and headquartered in Maynard, Mass., Monster is the leading global careers website. Monster connects companies with the most qualified career-minded individuals through a broad range of innovative services
2003-2004
Creative Director
Responsible for managing the Monster Creative Services department and setting creative strategy for sales and marketing support materials.
Reengineered the Monster Creative Services department
Oversaw creative execution of over 600 marketing communications deliverables
Initiated and developed the first Monster Brand Summit
Senior member of management team responsible for numerous marketing and sales support initiatives
Recruited and developed creative staff on a national level.
The Ad Club
The Ad Club is the largest trade association of its kind in the
country with over 600 companies representing more than 6000 individuals
from advertising firms, public relations firms, media outlets, support
service firms, interactive companies, corporate clients and the
freelance community.
2002-2002
Interim President
Named president of the Ad Club while the board of
directors conducted a search for a permanent replacement.
Scient
Scient was one of the world's largest e-business solutions providers.
In 2001, Scient merged with iXL.
1999-2002
Vice President, Creative
Provided brand strategy and creative leadership to Fortune 500 and
start-up clients. Oversaw multi-office Creative Services Group comprising
over 50 professionals.
Led new business development creative teams
Oversaw creative execution of all integrated marketing communications
deliverables for clients
Contributed substantially to redesign of Scient's own brand
strategy and methodologies
Senior member of management team responsible for maintaining
successful client/agency relationships
Recruited and developed creative staff on a national level
Representative Clients: General Electric Corporation, Kraft,
Chase and Compaq Computer
Spire
Spire is a highly regarded and innovative company focusing
on digital communication and production services.
1995-1998
Creative Director
Responsible for building and managing Spire's creative services
division.
Recruited, developed and managed creative, account service
and production staffs
Responsible for development and delivery of integrated online
and traditional media creative products and services ranging
from corporate identity systems to global B2B advertising
with web support
Led numerous new business development teams
Representative Clients: Agfa, BankBoston, Booz Allen &
Hamilton, Chesapeake Corporation, Heidrick & Struggles,
Louis of Boston, Polaroid, State Street Global Advisors, and
Thompson Financial
Milici Valenti Gabriel, DDB
Needham
Milici Valenti Gabriel was the Honolulu office of DDBNeedham,
the largest advertising agency in the state of Hawaii.
1992-1995
Senior Vice President, Creative Director
Managed creative staff and oversaw development and delivery
of all advertising products.
Recruited and managed creative and production staffs
Responsible for developing and selling of creative services
in new business development initiatives
Developed regional, national and international print and TV
advertising campaigns
Representative Clients: Aloha Airlines, First Hawaiian Bank,
GTE Hawaiian Telephone and The Hawaii Visitors Bureau.
Clarke Goward Fitts
Clarke Goward Fitts was a mid-size advertising agency well
known its award-winning print and television campaigns.
1981-1991
Executive Vice President, Creative Director
Managed advertising design and production staffs, responsible
for development and delivery of creative product.
Recruited and managed all creative and production personnel
Responsible for all creative services in new business development
Directed numerous multi-media marketing campaigns
Developed clients’ brand strategy and articulation
Won many regional, national and international print and TV
advertising awards
Representative Clients: Eastpak, McCain Foods, Prudential
and Rockport Shoes.
Hill Holiday
Boston-based Hill Holiday is one of the country's largest
and most respected advertising agencies.
1978-1981
Creative Director, Europe
Creative Director in the Boston office and manager of the
European advertising and production staff based in the London
office.
Developed regional, national and international award winning
print and TV advertising campaigns
Responsible for expanding and managing agency creative services
throughout Europe
Responsible for developing and selling creative services in
new business development initiatives
Representative Clients: Spalding, The Boston Globe, Massachusetts
State Lottery, Polaroid and Wang Computers.
Board Memberships/Affiliations
2004-2008 Board of Overseers of the Art Institute of Boston at Lesley University
2003-2009 Board of Directors, The Photographic Resource Center
2000-2002 Board of Directors, The Ad Club
1998-2008 National Alumni/ae Council, Massachusetts College of Art
1998-2001 Adjunct Professor, Boston University School of Communications
1995-1998 Foundation Board, Massachusetts College of Art
1992-1993 Board of Directors, First Night Honolulu
1989-1991 President, Board of Directors, Massachusetts College of
Art, Alumni/ae Association
1987-1989 Board of Directors, Massachusetts College of Art, Alumni/ae
Association
1985-1987 Chairman, Board of Directors, Creative Club of Boston
1981-1991 Adjunct Professor, Boston University School of Communications
Education
1967-1971, Massachusetts College of Art, BFA, Graphic Design
Partial Awards List
Numerous regional and national advertising awards, including: Clio,
One Show, CA Magazine, ADDY, New York Art Directors Club, Hatch,
Pele, and Creative Club of Boston.
Recipient of the William Gunn Humanitarian Award and the Morton
Godine Medal.
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