Client: Kraft
Postopia.com is a fun site for kids. Post understood that kids feel proud and just plain good when they are recognized for who they are and for just being themselves — kids. Post wanted kids to explore, discover, create and simply play games — all in a fun, digital way. So, Kraft created Postopia, an online world where playing and learning in a fun way are paramount and creation is simply an exercise for the imagination.
I was responsible for the creative team management and creative direction of all aspects of developing the Postopia website. The team consisted of over 20 creative professionals in five cities
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