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A few of the advertising campaigns that I helped to create.

Jim Fitts Monster NCAA ad website

Monster.com 		Jim Fitts Boston Safe Deposit and Trust ad

Boston Safe Deposit & Trust

Eastpak
Advertising

Throughout most of my career, I have been involved in the creation and production of print and television advertising. My first job after college in 1971 was at Wilson Haight and Welch in Hartford, Connecticut – the largest advertising agency in New England. In just a few years it was gone and I learned an invaluable lesson about the advertising industry. You are only as good as your last ad.

I’ve been fortunate enough to work at several of the world’s most successful and cutting edge agencies. I spent four years at Hill Holliday in the US and in Europe and three years at DDB Needham in Honolulu. Between Hill Holliday and DDB Needham, I was a partner for ten years at Clarke Goward Fitts.

Jim Fitts Monster NCAA advertisementMonster

A two-page ad announcing that Monster is an official partner of the NCAA. The headline reads "NCAA student-athletes know what it means to get to work early." Each of the four photos in the ad portrays an athlete working out and is captioned with their city and the early hour of their workout.
You can see the ad here.

Jim Fitts Monster NCAA advertisementBoston Safe Deposit and Trust

Boston Safe Deposit and Trust is a private bank for high net worth individuals. These ads feature illustartions I commissioned by world famous artist Jean-Michel Folon.
You can see the ads here.

A partial advertising client list.
Eastpak Print Advertising, Eastpak Television Advertising, First Hawaiian Bank, Hawaii Visitors Bureau, King's Way, McCain, Monster, Polaroid and Towle.